Mountain Trip’s business tripled in the last five years – they needed a website to keep up with their momentum.
Mountain Trip is a well-known mountain guiding business, best known for leading trips to the top of Denali. The company leads climbing expeditions around the globe, and runs a successful business with a large following around the world. Their previous website did not reflect the caliber of the company, the reputation, and the quality of services they were offering. In order to establish an internet presence that reflected their growing business, the company undertook a complete redesign of their outdated website.
The new website includes an entirely new and exciting design, well-organized navigation, a media library, contact forms, rollover informational boxes, tabbed content for easier reading, slide shows and more. The company also maintains a large library of expedition dispatches, so family and friends can follow their loved ones’ trips. Mountain Trip’s main blog was “fed” into their home page, so that each time they write a new blog post, the home page is automatically updated with fresh content.
Says Todd Rutledge, co-owner, “Our mountain guiding business has tripled in the past five years and we needed a website that would better convey the highly personal attention we provide to our clients, as well as the momentum that our company currently has in the guiding industry. Kellie worked closely with us to develop a completely new website that is packed with easy to access information and is visually engaging…we are thrilled to have found Dayzign Graphics.”
If you are looking for an adventure, call Todd or Bill, owners, for a good time. 970-369-1153
Grassroots Landscape Design has launched a website to promote their business in Telluride, Colorado.
The business is a well-established, Telluride, Colorado company which previously marketed to their clients through word of mouth. The company decided to enter the web world to take advantage of further marketing opportunities to gain new clients.
“I see it as the next step in the growth in my business,” says owner, Jen Mann. “I’ve always wanted to do a website because it’s professional … I think it completes the whole advertising and networking plan.”
So far, Jen has kept nice and busy this year!
Mt. Everest Mind Camp gets a brand makeover. Why did they feel it was important?
It is through the corporate identity that the core values of an organization are identified. Mt Everest Mind Camp felt that this was the time to take the business to the next level, and that updating the company image was a crucial part of that.
With the date of a large networking opportunity looming, owner Stephanie Graham began by updating the look of her logo and website. She then added new organization to her pages and navigation, to further clarify the company goals. She also added an interactive flash graphic on the home page for sophistication. Finally, she wanted site visitors to understand exactly what she had to offer – an every-growing library of inspirational people, reading, and media for life growth and change. To accomplish that, we re-organized her information, which had out-grown her original plans, to a site ready for business growth.
Mt. Everest Mind Camp has set definite goals for the business, and direct steps of action to reach their goals. Building the company image to attract a higher end market is an investment they deemed necessary for the success they are after.
Inner Mountain Yoga of Ouray, Colorado carries branding through to their website.
This year Inner Mountain Yoga decided to carry their print materials and logo image through to a website renovation to strengthen their brand. Previously the logo was on their website, however company colors and a similar feel needed to be updated to bring everything together.
This is often the case when companies need to have promotions designed at different times or with different designers. It often takes time to get all of your materials updated, but the end result is a powerful brand that catches your client’s eyes and is memorable.
Owner, Tracy Lockard says: “I hate to say it, but looks in life do matter when you are in business. It lets people know that you are serious in what you do. If you care enough about your business to not to just throw something together, it shows you will care about your customers or clientele.”
“People remember things by repetition. If you have the same colors and look in all of your marketing materials, then people will remember you a little better. They will recognize your business and be more likely to use your business.”
In the long run, you gain greater recognizability on the street, and a lot more marketing bang for your buck. Stop by Tracy’s studio if you’re in Ouray, Colorado. She has wonderful yoga and pilates classes.
Chicks with Picks, the infamous women’s climbing clinics, branches into a rock climbing division.
Having cornered the market for women’s ice climbing clinics, co-founder Kim Reynolds realized that the women’s rock climbing world had room to grow. This was perfect timing for Kim, as she was looking for new opportunities to rev up her business. Thus the birth of Chicks Rock!, a new women’s rock climbing program, with locations in both Wisconsin and Nevada.
To capture the attention of this market, a new logo was created for Chicks Rock!, based on the already familiar Chicks with Picks ice climbing gal. The rock website was then designed with a warm rock background and matching graphics. It features a blog feed and social network links.
Kim is known for her amazing attention to detail and ability to plan an unforgettable time for participants. If your interests lay in the climbing world, check out the Chicks websites today!