Tips for Landing the Best Custom Illustration for your Project
The beauty of illustration is the variety that artists have to offer. What appeals to you? Here are some tips for making an impact with your project through custom illustration:
- Review a wide variety of artist portfolios to find the style that’s your perfect fit.
- Find out the artist’s policies: will you be provided with an estimate, or billed hourly? Will you be allowed feedback and changes, or are you purchasing the final illustration as is?
- Talk clearly about your needs and your project. Artists are sensitive people who can pick up on the mood you’re after if you describe it as well as possible.
Like our style? Give a call at 970-275-5186 to discuss your illustration needs.
Tips for Successful Catalog Design
Catalog design has been called “The Art of Creating Desire”. In today’s competitive marketplace, where price and function of products are often equal, form prevails.
Successful catalog designers today have learned to create desire for products by appealing to people’s emotions. For example, picture driving your dream car through the Canadian Rockies, or down the Hawaiian coast. Good catalog design puts your product in a light that people believe will improve their lives or make them feel good. Be it a well-designed coffee pot or a luxury car, the way your product is presented will make all the difference in being the product of choice for consumers.
Know the Components of a Successful Catalog
Don’t sacrifice space for appeal: cramming products onto pages to save printing costs does not pay off in sales in most industries: showing products in use or in a flattering light is more likely to make a sale. For example: would you be more moved to buy a fly rod on a page with 20 fly rods, or a photo of a fly rod in the hands of a fisherman on a crystal clear stream?
The Importance of Relationships
Even though you’re communicating to your market via a catalog, you still need to earn their trust. Be sure to give them the information they need to make the decision to buy your product or service. How much you reveal depends upon your market. For example: serious athletes buying a mountain bike want every detail of technical information regarding how it handles. A shopper buying a toaster may be happy knowing what colors it comes in.
What is Your Market Appeal?
More than anything, your catalog must RELATE to your buyers. It must be attractive enough to appeal to them, but not so far out as to alienate them. Your choice in paper, color and design will all contribute to reaching your market. Think about these consumers and what appeals to them specifically when buying your product. What works for Coors does not necessarily work for Heineken, even though they are both selling beers.
Contact Dayzign for more information about catalog setup or to request a complementary estimate for your project.
Tips for Planning a Successful Website:
No matter how great your website looks, if it doesn’t provide visitors with the information they want, in an organized manner, then it will fail. To ensure that form follows function, sit down and think about the following things before meeting with your designer to discuss your website:
Know the components of a successful website:
Planning is the most crucial phase of creating a successful website. By designing a well-organized site, you can move visitors through your pages to where you want them to go, and eventually lead them to a sale.
Some things to think about before you start:
- What is the purpose of the website? To make a sale? To educate?
- How will you reach this goal?
- What valuable information will you provide them with to ultimately gain their interest? You must provide visitors with information that they want, in an easy-to-follow manner, in order for them to take a step closer to becoming your customer.
- What is the message of the site? To show them you’re an expert and worth hiring? To show off a product or service?
- Who are you trying to reach? The look and feel of the site will play a large role in who you attract.
What is your site content comprised of?
All of your site content should be organized in a fashion that leads visitors to your ultimate goal, such as a sale. Some of your site content will lead directly to a sale, such as an order form. Other parts of your site will be designed to lead up to a sale, by convincing them that your product or service will meet their needs. And still other parts may be information that you would like to share because it adds value to your site and attracts visitors.
Some things to think about when deciding upon your content:
- Think about the categories you wish to cover within your website. What do you want to tell your market? This information is crucial in structuring your site. For example: Information about your Products/Services, Customer Service, Educational Aspects of your business, Location if you are trying to attract visitors to your area, Ordering Information, your Expertise, your Company History, etc.
- Who does your site need to serve or appeal to? Will there be a section for different types of buyers or clientele? Will there be employees using the site?
- What information will be of interest to your market and keep them coming back to your site?
Get the Most from your Designer
Follow these steps to a successful designer/client website meeting:
- Spend some time before meeting with your designer reviewing websites on the internet.
- Write down a list of sites that you like and don’t like, and why, so that your designer can have a more accurate idea of your taste.
- Create a rough flow chart of information that you wish to convey through your website. Your designer can help you refine this and make it web-friendly.
- Have an idea of what your budget allows: do you want to have a large, comprehensive site with a full search engine package and professional illustration, or will a smaller, efficient website be effective to start with?
- Let your designer know your plans: knowing how the website needs to grow is an important aspect of planning the initial website design.
Promoting your Site
Now that your website is LIVE you need to attract visitors to your site. The completion of a new website is a great reason to touch base with old clients, and outreach to new ones. This can be done with an effective website marketing plan, including the following:
- effective search engine programming
- email marketing campaign
- social networking, such as blogs, facebook, etc
- direct mail or advertising campaigns
- and more, just ask Dayzign!
“A good marketer uses every newsworthy opportunity to outreach to their market.”
Dayzign can help you plan your website promotions, and ensure that all of your company materials are in sync for the most professional presentation possible.
For proper planning, have a good idea of what your budget will allow. You may consider sitting down with Dayzign to plan a year-long campaign. Or, for a more thorough analysis of your company’s marketing needs, Dayzign can refer you to a marketing firm.
Contact Dayzign for more ideas on creating the perfect website for your business, or for a complementary estimate today.
Tips for Successful Branding: Creating a company image that sells
Your brand makes a company impression for you when you are not present. It creates a unique visual identity that distinguishes you from your competition. With an effective company image, every letter you send and every business card you hand out serves as a mini promotion for your company, convincing people to take you seriously, and enhancing all of your marketing efforts in one unforgettable impression.
Whether you are considering creating a logo design from start, or revamping an outdated look, the steps below will help you get the most out of your designer, and the most from your image:
Know the Components of a Successful Logo Design
THE LOGO ITSELF
A successful logo should accomplish the following:
- Communicate your image effectively to your market
- Work well in black and white as well as color
- Work well in both large and small formats, such as a business card or a t-shirt
- Draw a second glance from your potential customers, thus drawing a second glance at your business
Get the Most from Your Designer
Follow these steps to a successful designer/client branding meeting:
- Spend some time before meeting with your designer to review designs from other businesses and industries, and determine what you like and dislike about each.
- Collect examples of logos you like to show your designer at the start of your project.
- While deciding upon images that appeal to you, keep in mind your target market, and what gains their attention and respect.
- Keep in mind how you’d like to be viewed within your market. Think big.
- Know the materials you wish to use your logo for, such as website or catalog.
- Have an idea of what your budget allows in terms of design and speak clearly with your designer on what your needs are. That way, they can create the ideal design package to accomplish your goals.
The Importance of the Company Color Palette
Color is an important element of your corporate identity design. The colors you use send messages to people. Here are the widespread color messages:
- Red: power, attention grabber, uplifting
- Blue: wisdom, trust, loyalty, serenity, cleanliness
- Yellow: number one attention-getter, cheerful, playful, warmth, happiness, bargain
- Green: life, hope, youth, natural, healthy
- Black: elegance, sophistication
- White: pure, refreshing, light
Contact Dayzign for more ideas on creating the ideal image for your business, or for a complementary estimate today.