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Customize your website to meet client needs

Customize your website to meet client needs

Rigging for Rescue offers technical ropework seminars to military, fire, rescue teams, climbers and anyone in need of an in-depth knowledge of rope rescue. As technical as you want to get, they know their stuff.

They wanted equally as proficient a website, and we rose to the challenge and developed a custom client response system, along with a updated look for the site. To meet the needs of individuals and groups booking online, viewers can browse the seminars offered by category, and see all the details. Customers can then book online and receive letters, certifications, and specify group settings all through the site.

Meanwhile in the office, we trained R4R staff to maintain their site. And as always, we remain available for any support they need as their business grows. We know how tough it can be to get good web support, and we pride ourselves on good customer support.

Along with a new wordpress website design that’s in sync with their branding, Rigging for Rescue now has a stronger online brand than ever, that’s in sync with their logo we developed several years ago.

You can visit their new website here for a closer look! Thanks Rigging for Rescue!

If you’d like to create a new web design, or customize your website, please contact us here.

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Posted by in Latest Custom Illustration, Latest Print Design, Latest Work | 1 comment

Ouray Ice Park Poster Design

Ouray Ice Park Poster Design


“Love of Climbing”, the original mixed media painting will be auctioned off in Ouray this weekend

One of the most exciting  projects of the  year was the Ouray Ice Festival Poster.

I’ve created original artwork for the Ouray Ice Park in the past, and this year I decided to recreate the famous painting by Klimt, “The Kiss”, to represent the love of ice climbing.

Ice climbers are die-hard, and I wanted to capture that in this year’s poster. So I turned Klimt’s portrayal of two lovers into two climbers –just down from an exhilarating climb, still wrapped in ropes from their rappel, completely elated. It’s a feeling climbers know well.

ouray ice festival painting 2017 by kellie day I began this project by creating a loose collage on canvas, and painting thick layers of icy colored paint over the top. I combed and scraped the paint until it had a textured look and revealed some of the collage below. This added further depth and texture to the art.

I then layered papers and illustration over the painting to style the art for the Ouray Ice Park.

The best part about creating the Ice Fest poster is that I get to combine my love of fine art and mixed media painting, with graphic design. When the painting was complete, I had a professional photograph taken of the Ouray Ice Fest art, and used that to create the poster on my computer.

The Ouray Ice Park is a mecca for ice climbing in Colorado, and a place I love. This project is near and dear to my heart, as I spent a decade of my life climbing passionately in these mountains.

If you’re in the area this weekend, stop by the Ouray Ice Park to see the mile-long canyon of frozen waterfalls and ice climbers galore. Events take place this January 19-20 and include a climbing competition for public viewing on both Saturday and Sunday, along with evening events and entertainment!

This original painting will be auctioned off at the Ouray Ice Festival this weekend. You can contact me here to order prints.

Thanks to the Ouray Ice Park for another opportunity to work on this super fun project for a very worthy cause!



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Posted by in Latest Website Design, Tips Website Design | 0 comments

How to Get Better Results with your Website  in 2017

How to Get Better Results with your Website in 2017

Wordpress website design for Moab Gear Trader

From creating authenticity, to converting  more sales with your site, here’s  how to get better results with your website  in 2017…

Authenticity in your Brand

With more and more websites looking the same as website design becomes streamlined with themes, it’s more important than ever to do away with stock photos and provide your own, personal imagery.

Customers and users today seek authenticity from the brands they use. Stock pictures of corporate people smiling just won’t cut it anymore. One way businesses are increasingly making this happen is through illustration.

“Illustrations are fantastic, versatile mediums for creating visuals which are playful and friendly and add an element of fun to a site. Talented illustrators are able to create illustrations which are full of personality and tailored to match the tone of the brand, something which brands will be striving for more than an ever in an increasingly crowded marketplace.” – Zazzle

Check out Dribble to see the latest in styles and trends with illustration. Another way to personalize your site is with a photoshoot of your team. Professional photoshoots are the wonderful, but don’t discount the power of taking casual photos and videos of your team with your smart phone. People love real people, and fun, casual shots on your social media can make your clients feel connected.

Moab Gear Trader uses fun, playful illustration that captures their brand and stands out from stock photography

Moab Gear Trader uses fun, playful illustration that captures their brand and stands out from stock photography

Design for Conversion

Your website “conversion” is how successful you are at getting your viewer to do what you want them to do. Whether it’s buy your product, register for your webinar, or sign up for your newsletter, 2017 is all about designing for successful conversion. But how to do that? Here are the nuts and bolts:

  1. Make your message clear when folks land on your HOME page (hint: big, bold type). Then make everything around what you offer really obvious. Mail Chimp’s giant message, “Easy Email Newsletters”, leaves no question as to what they offer.
  2. Have a Call to Action, and test it. Your Call to Action is that graphic and wording that should be on your every page, driving your viewers to do what you want them to do on your site. “Call to Book Your Appointment”. Try it different ways, with different words, different graphics, and find out what viewers respond to best.
  3. Have a clear headline and test that as well. Consider including a free trial, a percentage saved, or offering some sort of benefit on why they should take action NOW. Be clear, and avoid words or phrases you’d see in junk mail folder.
  4. Keep forms very short, and any sign up very simple.
  5. Test, test test, to see if what you are doing works. And always ask your customers how you are doing.

Read more about getting better conversion rates from your site here: … and be sure to scroll to the bottom of the article for the list of tips.

Users still don’t want a lot of content ... provide "snackable" content on scrolling pages

Users still don’t want a lot of content … provide “snackable” content on scrolling pages

Clean web design.

Search engines need at least 200 words per page to be effective, but users still don’t want a lot of content. The solution? Have snackable content on scrolling pages for great results.

Let your layout shine by providing great content.

“The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.” – Hermann Zapf

People visit sites for their content. Design’s purpose is to provide the content in a delightful way.

Responsive web design.

Responsive Design is a website that looks good when viewed on any size device from phone to desktop. This is now essential for every website, as more people are now viewing sites on mobile devices than desktops. You can see how yours cuts the mustard here:

Big Bold type

Think, inspiring copy. If you have an important page,  give your main message some real estate. Your words will be heard, and it will be fun to read. (see our Moab Gear Trader website design, above) The world is fast, and big type is powerful, and more likely to be heard.

Flat Design

Flat design is just a simpler design without all the shading that was so “in” a few years ago. It’s a cleaner look that makes it easier for users to navigate, because it’s crisp, and the loading times are speedier. Best of all, simpler typography makes it friendlier and more inviting to read. Here’s a good read by speckyboy that has great visual examples: .


Know your visitors and speak to them, conversationally. Gone are the days where your biography was written in third person. Now you get to tell your readers about yourself in a conversational tone. Like having your team photo on your site, the reader begins to feel they already know you, before they speak with you. This helps in developing an element of trust, which is essential for your client relationship, and ultimately sales. Follow your viewer’s behavior on google analytics, and see where they like going on your site. Then provide in-site links to your own pages to keep them there.

Email me here to talk about updating your site with any of these great trends for 2017!

Have a wonderful New Year!!


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Posted by in Latest Corporate Identity, Latest Custom Illustration, Latest Work | 0 comments

Kahtoola T-shirt Art – Appealing to Clients at a Heart Level

Kahtoola T-shirt Art – Appealing to Clients at a Heart Level


That’s why Danny Giovale, of Kahtoola Inc, approached me to create three paintings for his company branding.

Kahtoola founder Giovale not only designs snow-travel products, such as crampons and snowshoes, he also lives the outdoor lifestyle in Flagstaff, Arizona. With a deep knowing of that lifestyle, he decided to appeal to the outdoor person through a series of three paintings to be used for Kahtoola t-shirt art. Mountains, forests and snowy canyons were each a part in this authentic creative endeavor.

Danny sent me a box of the company’s marketing materials and brochures, and I made this painting entirely out of their brochures, paint, and pastel – a true representation of the company. I can’t wait to see them in print!

If you’re into mountain hiking in snowy conditions, check out this heartfelt company here:


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Posted by in Tips, Tips Website Design | 0 comments

7 Web Trends to Watch for in 2015

7 Web Trends to Watch for in 2015

Beautiful, effective website design – where’s it headed? Read on for trends to keep in mind as you move forward with your website in 2015…

1. Get Responsive or Go Home.

This is the standard for web design now. A large percentage of your market is most likely viewing your site at least occasionally, on a mobile device. Fortunately the wordpress based sites we design make this simple by offering this feature as part of the package. We incorporate your design into a responsive format. Period.


Mobile-style web design

Mobile-style web design 

2. Mobile-style Design

Web design is beginning to move in the direction of a more enjoyable mobile experience. As a result, design is reflecting mobile elements such as: vertical design – long, scrolling pages (but better than before), simplicity, and well …

You'll find big type and better use of fonts in 2015 web design

You’ll find big type and better use of fonts in 2015 web design

3. Big Type. Nice Type.

Web font kits have become plentiful and affordable. (Amost) gone are the days of sticking with Helvetica and whatever whoever had on their computer. Now all of our sites incorporate great headline fonts. More and more we’re able to use nice looking type as part of your site design. Look forward to a more lovely readability experience in the future ­– we love pretty things!


Card design on the web delivers information in tasty bites

Card design on the web delivers information in tasty bites

4. Card Design

Been on pinterest? More and more websites are incorporating “card design” for photo images, blog posts, news feeds and more. The cards re-sort and restack nicely. These tasty bites provide a clean way to browse stories or items you’re selling, and are a LOT more fun to peruse than columns of type. We love a fun web experience!


Gorgeous background images make dull pages a happy boy

Gorgeous background images make dull pages a happy boy

5. Gorgeous background images

Show off your great content by displaying it prominently. If you’re in the outdoor industry, backdrop the glorious mountains or bike terrain. Turn a less interesting part of your site into a show-stopping display case.


Google’s use of flat-toned vector illustrations and icons echoes the company’s dedication to clean and modern design

Google’s use of flat-toned vector illustrations and icons echoes the company’s dedication to clean and modern design

6. Flat Design

Google has revealed its love of “flat design” for websites. Flat design means simplifying the website by keeping the essentials and removing unimportant elements such as gloss, bevels and textures. Overall we’ve seen a trend towards more simplistic design with popular operating systems. There is beauty in simplicity, just be careful not to lose your personal/emotional connection with your customer.



7. Compelling Storytelling

Storytelling is a powerful approach that can convert people to your brand. I’m a big fan of telling your story with logo design. In the web world, it’s time to take that to the next level and relate to your clientele personally, to build loyalty. Be sure to transfer your logo elements into your web design for a more integrated story in your online appearance. Talk with viewers in a conversational tone, and let your personality show through in a way that your customers want to hear.

Here’s to evolving your site into a more effective sales tool for your business in 2015!

Call or email us if you’re ready for a more modern website

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