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Axel Project Brings Bikes to Babes

Axel Project Brings Bikes to Babes

Axel Project brand identity, designed by Dayzign Graphics


Randy and Jen Charrette had a vision to introduce and nurture a lifelong passion for cycling to children and their families.

With a dream of starting a nonprofit in their son’s name, they came to Dayzign with a clear picture of their brand: a fun, energetic kid on a bike that inspires enthusiasm for cycling. They also wanted a website that makes it easy to donate and see what’s happening in the organization. First we tackled the logo, perfecting the look of our pedaling kiddo! Then we refined the graphic, chose the color palette and digitized the file for marketing uses from web to print to hats and shirts.

With a limited budget that nonprofits often have, Dayzign chose a WordPress website template to customize with the new brand.  The template offered a clear Donation feature that linked right to a Paypal account. A blog slider up front takes viewers from Home page photos right to that blog post. A calendar plugin makes it easy to feed Events onto the sidebar, with more information just one click away.

In short, Axel Project got a fully sophisticated website and company brand by opting for the wordpress template. Although these templates are not nearly as customizable visually as a custom website, they are perfect for organizations trying to get a message across who do not need full control over every aspect of their website’s appearance.

To get a glimpse of the great work Jen and Randy are doing, please visit Axel Project and enjoy the ride!

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