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‘Brain Friendly’ Website Design Attracts More Viewers

‘Brain Friendly’ Website Design Attracts More Viewers

Looking to attract more customers to your website? New research on media sites suggests that using a “brain friendly” design might do the trick.

Researchers at the University of Missouri School of Journalism propose that, since the brain is engaged through motivation, the most effective way to get readers to visit and stay on a website is to give them proper motivation, such as invoking emotion with stories and pictures. The researchers also say that the simpler the design, the better.

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