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Evolution of an Adventure Surf Betty

Evolution of an Adventure Surf Betty

Recently we explored some women’s surf designs and thought it would be fun to share the process:

PHASE I:

We gather information about your market, desired styles and business. We create the first round of rough designs based on this information:

Surf Betty logo designs, round one

Surf Betty logo designs, round one

PHASE II:

We refine the chosen logo concepts based on client feedback:

The process of refining a logo concept based on client feedback

The process of refining a logo concept based on client feedback

PHASE III:

Once the final design is perfected, we design a company color palette and provide digital files to the client for all possible uses… WALA!

Polishing up the chosen logo and adding color

Polishing up the chosen logo and adding color

We love logo design!

Interested in having Dayzign create a logo for your business?

Call (970)626-4437 or email us today to discuss your business designs. We’ll interview you and provide you with a proposal based on your needs and budget. The process can take from one to two months. The results are final, digitized logos for your business that you can use for business cards, website, hats and more!

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Posted by in Latest Corporate Identity, Latest Work, Special Event Promotions | 1 comment

Copper Mountain’s “Mountain Pose” Yoga Festival

Copper Mountain’s “Mountain Pose” Yoga Festival

Thanks to marketing mastermind Erin Kennedy Woods, Copper Mountain Ski Resort is hosting an all star Yoga Festival this summer featuring Rodney Yee.

 

Rodney Yee, Colleen Saidman Yee, Kris Carr and  other all-stars will visit Colorado this July for Copper Mountain’s NEW “Mountain Pose” Yoga Festival.

The Festival is comprised of 3 days of music, yoga classes and speakers. Targeted for wellness enthusiasts and health care providers, the festival also offers 6 credits for Continuing Medical Education.

Kennedy Woods had worked with Dayzign Graphics in the past on Copper Mountain ad designs, and came to us to create the promotion designs for the yoga festival. Dayzign had the extremely fun pleasure of creating the festival identity through poster design, ad design, postcards and schedule design.

If you’re a yoga enthusiast, or a Rodney Yee enthusiast, be sure to join the festivities July 7 through 10 at Copper Mountain. You can find more information about the festival on Copper’s website.

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Posted by in Latest Corporate Identity, Latest Website Design, Latest Work | 0 comments

New York City PR Firm gets a Brand Makeover

New York City PR Firm gets a Brand Makeover

Owner of Knight and Day Communications, Wendy Knight has run her NYC Public Relations firm since 1992. This year the firm decided to strategically re-brand themselves to appeal to the specific clientele that had been their focus over the years.

knight and day communications logo and web design

Wendy Knight, attractive, assertive and extremely well connected. Did we mention bright and a real go-getter? When Wendy decided to re-brand her Public Relations firm this year, Dayzign was the lucky one to design her company image.

Beginning with the logo, Wendy knew exactly how she wanted to position her brand to reach her market: a lifestyle publicist for Food & Drink, Arts & Literature, and Style. She also knew her clients: sophisticated, educated and cultured, and how to tie them emotionally to her brand.

The client knows her market best

“I want my website to be warm and inviting, like walking into a familiar room”. So that’s exactly what we did. Dayzign created a simple logo to Wendy’s taste, and then created a website that clearly captured her specialty and reflected the tastes of the viewers she wanted to attract.

A collage style header with clickable photos made the site warm and inviting

Dayzign created an inviting collage of a living room for the header of Wendy’s site. Viewers can click on a bottle of wine for Food & Drink, a painting for Arts & Lit, and a coat and hat for Style. A warm fireplace with an armchair sets the stage.

Function AND Fashion

As with all of our work, this site had to be much more than a pretty picture. Each of Wendy’s pages are fed by blog posts where she adds video, podcasts, online articles and other “hits” she lands for clients. The format works beautifully for her, as pages are all automatically updated when she writes a new post. And most importantly, the design clearly reflects her brand, and emotionally connects to her potential viewers.

“I love working with Kellie!” Says Wendy. “She is incredibly creative and talented. We have terrific brainstorming sessions: she listens to my ideas and vision and offers her own astute thoughts on how to achieve what want. I’ve worked with Kellie on an e-newsletter, logo and website. Each time she creates a final product I’m THRILLED with. I will always seek out Kellie for my design needs and enthusiastically recommend my friends and colleagues to do the same.”

Wow, what a compliment! We feel the same – please check out Wendy’s website if you’re in need of a great publicist.

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Posted by in Latest Corporate Identity, Latest Website Design | 0 comments

Brand Redesign: Chicks with Picks becomes Chicks Climbing.

Brand Redesign: Chicks with Picks becomes Chicks Climbing.

After adding a rock climbing division to her infamous Chicks with Picks ice climbing clinics, Kim Reynolds saw the opportunity to strengthen and redefine her brand.

chicks with picks becomes chicks climbing: website and logo redesign

With two well-known businesses in the outdoor industry, owner Kim Reynolds decided to her combine and create an “epicenter” for women’s climbing.

The Chicks Branding makeover included the merging of two business divisions, Chicks Rock Climbing and Chicks Ice Climbing. The business had grown to the point of needing a new logo that consolidated its divisions, and a website that incorporated everything Chicks offers under one, easy-to update roof. The website also had to incorporate all of their social media and blogging in one, hip online presence.

Logos first …

Dayzign designed a new logo that incorporated both rock and ice climbing in the same, recognizable sassy-girl logo.

Then for the website:

A WordPress platform was used for ease of client updating and content organization.  Dayzign designed the site to include warm rock backgrounds for the rock climbing sections, and an icy cold look for the ice climbing.

A three column website was designed to meet all of the client’s needs: the main column for general text and slide shows, the social media column with the latest blog feeds, facebook and twitter links, and the information column, giving viewers all they need to know about the products they are interested in, relative to that product page.

Sassy graphics, custom illustrations and catchy headlines work throughout the website to portray the Chicks brand that women climbers across the country love.

Of the new site, Kim says, “Kellie took the time to thoroughly understand how our two brands came together in one new parent company. From there, she designed a stunning, cutting edge website that features all the latest and coolest blogging, social networking and editing features. We love it, and more importantly, our clients love it!”

Check out the new Chicks Climbing website for a good time!

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Ouray, Colorado’s Rigging for Rescue gets a New Logo

Ouray, Colorado’s Rigging for Rescue gets a New Logo

Rigging for Rescue had already developed strong brand recognition in their industry. Next they needed visual representation of their brand through a logo.

Rigging for Rescue logo design

Rigging for Rescue owner Mike Gibbs had a clear understanding of his brand BEFORE he came to Dayzign Graphics for a professional logo. A company specializing in technical ropework seminars, Gibbs understood that Rigging for Rescue’s clientele is detail oriented and takes notice in complex rescue systems, along with perfection of details.

Dayzign worked with Gibbs to create a logo that would catch the eyes of his clientele by using an unusual image he knew they would notice: a unique pulley system. Dayzign created a custom illustration in a style Mike felt would speak to his potential clients: hand drawn, not corporate, but precise.

The illustration was then used in several creative logo compositions from which Gibbs chose his favorite. His ideal logo was then perfected in black and white, and set up technically for all print and web uses.

Finally, a company color palette was designed and digitized logos were set up with taglines. All materials were provided to the client along with a Corporate Style Guide, outlining company fonts, colors and uses. The Style Guide is an important part of Corporate Identity design, because it gives each company a manual for how their visual brand should appear in all promotions. Thus strengthening the brand by keeping everything consistent and recognizable.

Rigging for Rescue came away from their Dayzign project with a logo that, at a glance, will identify them as the knowledgeable, precise, and the leading technical ropework seminar company that their reputation provides.

Says Gibbs of the project, “We had some ideas on what we thought a good ‘look’ would be for a new logo in order to connect well with our clientele.  Dayzign Graphics listened carefully and produced a dynamite logo that represents the branding and look we wanted.  From the initial meeting all the way through the final proofs and design tweaks, Dayzign met our requests in a professional and timely manner.”

For more information on this outstanding company, please visit their website.

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