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Posted by in Latest Custom Illustration, Latest Print Design, Latest Work | 1 comment

Ouray Ice Park Poster Design

Ouray Ice Park Poster Design

Ouray-Ice-Fest-Poster-Kellie-Day

“Love of Climbing”, the original mixed media painting will be auctioned off in Ouray this weekend

One of the most exciting  projects of the  year was the Ouray Ice Festival Poster.

I’ve created original artwork for the Ouray Ice Park in the past, and this year I decided to recreate the famous painting by Klimt, “The Kiss”, to represent the love of ice climbing.

Ice climbers are die-hard, and I wanted to capture that in this year’s poster. So I turned Klimt’s portrayal of two lovers into two climbers –just down from an exhilarating climb, still wrapped in ropes from their rappel, completely elated. It’s a feeling climbers know well.

ouray ice festival painting 2017 by kellie day I began this project by creating a loose collage on canvas, and painting thick layers of icy colored paint over the top. I combed and scraped the paint until it had a textured look and revealed some of the collage below. This added further depth and texture to the art.

I then layered papers and illustration over the painting to style the art for the Ouray Ice Park.

The best part about creating the Ice Fest poster is that I get to combine my love of fine art and mixed media painting, with graphic design. When the painting was complete, I had a professional photograph taken of the Ouray Ice Fest art, and used that to create the poster on my computer.

The Ouray Ice Park is a mecca for ice climbing in Colorado, and a place I love. This project is near and dear to my heart, as I spent a decade of my life climbing passionately in these mountains.

If you’re in the area this weekend, stop by the Ouray Ice Park to see the mile-long canyon of frozen waterfalls and ice climbers galore. Events take place this January 19-20 and include a climbing competition for public viewing on both Saturday and Sunday, along with evening events and entertainment!

This original painting will be auctioned off at the Ouray Ice Festival this weekend. You can contact me here to order prints.

Thanks to the Ouray Ice Park for another opportunity to work on this super fun project for a very worthy cause!

 

 

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Posted by in Latest Corporate Identity, Latest Custom Illustration, Latest Work | 0 comments

Kahtoola T-shirt Art – Appealing to Clients at a Heart Level

Kahtoola T-shirt Art – Appealing to Clients at a Heart Level

THESE DAYS, CORPORATE BRANDING FOR THE OUTDOOR INDUSTRY NEEDS TO BE A LOT MORE THAN THE STANDARD FAIR. IT NEEDS TO APPEAL TO CLIENTS AT A HEART LEVEL.

That’s why Danny Giovale, of Kahtoola Inc, approached me to create three paintings for his company branding.

Kahtoola founder Giovale not only designs snow-travel products, such as crampons and snowshoes, he also lives the outdoor lifestyle in Flagstaff, Arizona. With a deep knowing of that lifestyle, he decided to appeal to the outdoor person through a series of three paintings to be used for Kahtoola t-shirt art. Mountains, forests and snowy canyons were each a part in this authentic creative endeavor.

Danny sent me a box of the company’s marketing materials and brochures, and I made this painting entirely out of their brochures, paint, and pastel – a true representation of the company. I can’t wait to see them in print!

If you’re into mountain hiking in snowy conditions, check out this heartfelt company here: www.kahtoola.com

WHAT IS IT YOU LOVE ABOUT YOUR FAVORITE BRANDS? SCROLL DOWN AND LEAVE A COMMENT, I’D LOVE TO HEAR FROM YOU.

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Posted by in Latest Custom Illustration | 0 comments

Evolution of an Ice Climbing Business

Evolution of an Ice Climbing Business

Started as a means to teach women self-sufficiency in ice climbing, Chicks with Picks has become a key business in building commraderie in the climbing world.

Co-Founder Kim Reynolds realized that much of the initial attraction to chicks was the sassy, independent attitude reflected in the logo and brand. She has continually built this brand over the last 15 years, beginning with the logo, and including yearly, hand-drawn tshirts.

The Chicks brand is strongly backed by quality built ice climbing clinics for women, that include strong female leadership and skill building. Gals from all over the country visit Ouray, Colorado each year to attend Chicks clinics. There’s one for every skill level.

Coming up on 15 years of being in the biz, Head Chick Reynolds felt the Shiva (Indian God/Goddess) themed tshirt illustration reflected the evolution of the business, and the strength and balance women have in so many aspects of their lives as mothers, business women, and climbers.

You can visit the Chicks with Picks website here, which is being redesigned as we speak.

Interested in a custom illustration? Contact Kellie Day here or call (970) 275-5186

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Posted by in Latest Custom Illustration, Latest Print Design, Latest Work | 0 comments

Dolores River Festival poster catches eyes with custom illustration

Dolores River Festival poster catches eyes with custom illustration

Looking for a new way to make your event stand out? Think about using ART for a change.

At Dayzign Graphics, we’re huge fans of great photography and other graphics, but we know that to catch eyes and stand out from the crowd takes something a little different at times. When Gareth Martins of Osprey Packs approached us to do the Dolores River Festival (DRF) poster and use artwork as the main design element, we jumped at the chance!

Adding hand-drawn graphics and art to your print and web designs can speak visually on a deeper level to your audience, and have a stronger draw with your market.

In the past, Dayzign has been know for our custom illustration style used on Chicks with Picks and The North Face tshirts. Two years ago Dayzign owner Kellie Day picked up the brush and began painting mixed media works on canvas (see more at www.kelliedayart.com).  Now we’re thrilled to be able to offer an even deeper level of creativity to our clients.

Dayzign isn’t the only one doing it:

The most recent Patagonia catalog cover featured a stunning Jeremy Collins illustration, several ski and snowboard magazines donned graffiti-style covers this winter, and Prana and Lulu Lemon are incorporating hand drawn doodles that further distinguish them from just another corporate website.

Speaking personally to your audience can increase customer loyalty. This is exactly what using hand drawn graphics does – it’s literally someone lending a personal hand.

In today’s world of corporate-looking websites, Dayzign can provide you with lot of ideas for customizing your visuals. Contact us today to begin distinguishing your marketing materials.

Finally, if you’re in southwest Colorado this June, we highly recommend stopping in at the Dolores River Festival June 4, for a sensational family event. Please visit their website for more information.

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