Beautiful, effective website design – where’s it headed? Read on for trends to keep in mind as you move forward with your website in 2015…
1. Get Responsive or Go Home.
This is the standard for web design now. A large percentage of your market is most likely viewing your site at least occasionally, on a mobile device. Fortunately the wordpress based sites we design make this simple by offering this feature as part of the package. We incorporate your design into a responsive format. Period.
2. Mobile-style Design
Web design is beginning to move in the direction of a more enjoyable mobile experience. As a result, design is reflecting mobile elements such as: vertical design – long, scrolling pages (but better than before), simplicity, and well …
3. Big Type. Nice Type.
Web font kits have become plentiful and affordable. (Amost) gone are the days of sticking with Helvetica and whatever whoever had on their computer. Now all of our sites incorporate great headline fonts. More and more we’re able to use nice looking type as part of your site design. Look forward to a more lovely readability experience in the future – we love pretty things!
4. Card Design
Been on pinterest? More and more websites are incorporating “card design” for photo images, blog posts, news feeds and more. The cards re-sort and restack nicely. These tasty bites provide a clean way to browse stories or items you’re selling, and are a LOT more fun to peruse than columns of type. We love a fun web experience!
5. Gorgeous background images
Show off your great content by displaying it prominently. If you’re in the outdoor industry, backdrop the glorious mountains or bike terrain. Turn a less interesting part of your site into a show-stopping display case.
6. Flat Design
Google has revealed its love of “flat design” for websites. Flat design means simplifying the website by keeping the essentials and removing unimportant elements such as gloss, bevels and textures. Overall we’ve seen a trend towards more simplistic design with popular operating systems. There is beauty in simplicity, just be careful not to lose your personal/emotional connection with your customer.
7. Compelling Storytelling
Storytelling is a powerful approach that can convert people to your brand. I’m a big fan of telling your story with logo design. In the web world, it’s time to take that to the next level and relate to your clientele personally, to build loyalty. Be sure to transfer your logo elements into your web design for a more integrated story in your online appearance. Talk with viewers in a conversational tone, and let your personality show through in a way that your customers want to hear.
Here’s to evolving your site into a more effective sales tool for your business in 2015!