“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky
Here are some website tips and inspirations that have come across our desk this year.
- Be dynamic: No one likes a static site, and a quick and easy way to make sure you don’t have a static site is to add a blog to it. A blog is a superb way to keep your site content fresh. You can use it as a News column, Events column, Tips, and much more!
- Before writing a new blog post, write down the main thing you want your blog to accomplish. Think about this each time you write a post.
- Add a photo to your blog post – It’s more likely to be read.
- Add Share buttons – Give folks a chance to share your blog post with one easy click to their facebook, twitter or preferred social network.
- Break up big chunks of text. Blog readers skim. Make sure your posts and pages are easy to digest.
- Comment on your favorite 5 blogs. This brings traffic back to your blog when folks click on your name to see who you are. It also develops your blogging community.
- Understand your viewers: Make sure you have Google Analytics built into your site and get to know your stats. If you aren’t sure how to read your site analytics, ask Dayzign to help you. Google Analytics shows you where your web traffic is coming from – be it search engines, referral sites or direct traffic. AND it shows you which pages folks are going to, how long they stay, where on the globe they’re from and more. Put your marketing money in a researched direction by getting to know your site analytics.
Social Networking Tips:
Branding has reached social networking. Now you can customize a Facebook Welcome page. You can also setup your own backgrounds on your Youtube Channel. Barack Obama did it. Chipotle did it. It’s cool and here’s how:
- How to customize your business Facebook page with a Welcome page: http://thesocialskinny.com/how-to-create-a-facebook-welcome-page-and-get-more-fans/
- How to customize your Youtube Channel: http://www.squidoo.com/how_to_customize_your_YouTube_channel#module11166617
And Finally, Some Inspiration from Steve Jobs:
“Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on … – Steve Jobs, 2005 Stanford Commencement Speech
Here’s to you finding great inspiration in your work this fall and winter … don’t settle.
To discover how to implement any of these tips into your site, contact Dayzign Graphics.
A strong brand is critical during tough economic times. Here are some tips for positioning yourself to come out on top as things improve:
Colorado tourism designs by Dayzign Graphics
Now is the time to solidify your brand before the next guy comes along. You may be selling a fast car with the best engine that handles well on curves, but if you don’t vacuum and wash it, nobody’s going to buy it. We know your products are great, let’s take the public perception of them to that level:
1) Solidify your business message –
What is your business the best at? What are you offering that other businesses are not? Don’t water it down by trying to be all things. A strong brand is created by reinforcing the one thing you excel in – particularly if no one else is doing it.
2) Polish your marketing materials –
Does your website and logo design back up what you are saying? What image would you have of a small town hospital if their logo and website looked like it was from the 1970’s? However, if the hospital claims, “All the latest high tech equipment” AND has a professional website and logo, the statement is a lot more believable. Reinforcing this company message over and over on all levels turns it into a belief in the public’s eye.
3) Reinvent what you offer –
The band U2 reinvented themselves over and over. The result: they changed with the times and fans are still loving what they’re doing 20 years later. Times change, and so do the needs of your market. Customers want to know you understand the current crisis and are there to help them with their needs. Offer solutions that show them you care about their success, not just a quick buck. They’ll be more likely to return when the economy rebounds.
At Dayzign, we’re adapting to the times too.
If you’d like to hear about website solutions Dayzign is offering for tough economic times, give us a call at 970-626-4437. If you’d like to update your print or website designs but can’t afford it, ask about how to get a lower hourly rate by putting us on retainer. Contact [email protected]
Want to keep up with the latest design trends on your business’ website? Below are just a few of the predicted web design trends for 2011 …
- Clean, simple, web design with high attention to detail – distinctive icons, big beautiful typography, and elegant design
- Simple, clean color schemes
- Flash-only sites are on their way out. Although integration of some flash graphics into your regular site can be lovely. (see San Juan Mountain Guide’s new compass navigation)
- Increasing depth perception in graphics. (You may have this now with shadows and photoshop effects)
- Large photo backgrounds that are content-appropriate. These should not overshadow your content, but be in harmony with it.
- More emphasis will be placed on nice fonts as the possibilities increase for font use on the web – although not all browser versions support it, their time is coming
- In the very near future, think: designing for touch screens, and liquid layouts that can go from horizontal to vertical layout. Sound like fun? I’m excited!
- Increased focus on the constant connection through “life stream” social media, where users are more visible and website are no longer so sterile
- More of a need to have a mobile version of your website for smart phones. Many companies need to be doing this now, depending on their audience
- Stronger interaction for a richer viewer experience
- More design dollars being spent on having a bigger web presence for your brand – branding is still of the utmost importance for a business, however many of the former print dollars will be spent on carrying the business brand through website design and social media design over print
If you have any questions on these trends or would like to integrate some of them into your website, give us a call. OR if your website is standing still and needs a boost with an easier-to-update format, better stream of information and better graphics, we can help. Our custom WordPress Websites make it easy for you to have all this and more. (970)626-4437 or email Kellie.
Good design conveys that your product is good. And I’m a firm believer in that. If you are heading into the new year thinking about a website redesign, or even if you’re not, here are a few tips.
1) Know your goals –
Know your site goals and design the site’s functionality around that. Don’t complicate the site, distract viewers and increase the budget by adding functionality that doesn’t lead to your end goal.
2) Communicate, communicate, communicate –
Your designer doesn’t undertand the ins and outs of your product or service, and you may not understand the effect layout or color palette has on a website viewer. Keep the lines of communication open with all parties all the time. The better the designer and client understand eachother, the better the results of the project will be.
3) Research and Conquer –
I like to tell clients that the best way to obtain their ideal website is to research their favorite elements of other websites, such as slide show, navigation, layout, etc, and combine them all into their ideal site. This takes research, so if you know your redesign is coming up, keep your eyes peeled, and bookmark your favorites so you can show your designer when the time comes.
4) Happiness is a formula –
Want to be happy with the end website result? Discuss your expectations up front. Including design, timeline, budget, and your business goals.
5) Think about the future of your business –
Don’t forget to share your longer term growth plans with your designer as well, so the site can be designed for expansion. No one ever took over the world without a plan.
Interested in discussing your website redesign with Dayzign Graphics?
We offer a complementary consultation. Call or email today to discuss your upcoming design project. The first 30 minute consultation is on us! (970) 626-4437.
Websites today are far more interactive than they were two years ago. Get your viewers to stick around your site by adding a few “sticky” features.
No longer is it enough to put up a wonderful website, park it on the internet and wait for viewers. Today’s viewers are looking for dynamic content, new information and interactive features. In fact, more viewers are turning to blogs and social media for information than websites.
Yes, a website is a prerequisite for professionalism in business. However to be truly effective with your website, consider these features for developing your online community:
- Blog. Set a regular schedule to create a blog post once a week, or even once a month to bring regular news or events to your viewers. Your posts can be automatically fed into your home page or even categorized and fed to relevant pages.
- Multi-media. Include multi-media such as videos, podcasts, and photos. You can upload your own videos on a youtube.com type site and embed them in your site with some simply instruction.
- E-Newsletters. Reach out to your viewers from time to time and provide them with information that is valuable to them in a brief format. Be sure not to overdue it, with all the spam out there you’re sure to get overlooked. However, create a valuable resource in your newsletter and viewers will look forward to your quick bit of information that’s going to enhance their world.
- Grow your Market. Be sure to capture email addresses with a Join Our Mailing list box on your site.
- Social Media. Create a fan page for your business on Facebook and link it to your website. Having social media is today’s sophisticated Chamber of Commerce. It can enhance your website and increase your referral base. The accepted ratio for social media interaction, including twitter, is to provide valuable information to your viewers 80% of the time and promote yourself 20%. No time for social media? Check out The Gossip Genie, she’s ready to handle all your blogging and tweeting for you!
- RSS Feeds. These are syndicated news feeds of any topic that can be found on the web. You can subscribe to them and feed them many of them into your website. Find a news feed that’s relevant to your business, and you’re now enriching your viewers’ experience by providing them with more information they want. For example, a tourist area might feed the local weather in.
Give your viewers a reason to stick around and develop a deeper relationship with your business. All of these features and MANY more will add interest and interactivity to your site, enriching your customer’s experience. It can take a while to build a sale, particularly for larger items, and building the relationship makes the difference in their choice.
Want to add some stickiness to your site?
With a Worpress website and custom design by Dayzign, all of these features can be integrated into one, easy to update website. Your visual brand will shine and your user experience will be worth their while. Contact us to discuss ways to improve your website: [email protected] or  626-4437.
It used to be enough to “stand out” from the competition. Our marketing advice today is to get your prospects to see you as the ONLY solution to their need.
According to Laura Lake, independent marketing consultant and strategist, an effective company brand should do the following for your company:
- Deliver your message clearly
- Confirm your credibility
- Connect your target prospects emotionally
- Motivate the buyer
- Concrete your user loyalty
Brand’s aren’t just for cows anymore
A brand is more than just a logo or a bovine mark. It’s your company philosophy and goals, the atmosphere you create for your employees, the lifestyle you promote to your market, and of course, all of your visual marketing, beginning with your logo, website and all marketing materials.
Effective and impactful brands are born from a comprehensive process, one that involves specific questions to help you achieve the most important goals of your company’s visual brand.
Think about these things before tackling your next logo, catalog or website project:
- Clearly establish the values and goals of your company before designing your logo, website or catalog.
- Your logo, website or catalog should connect strongly with your viewers, and portray the goals and values of your company. Be clear about the message you want to portray so that your company’s visual representation accurately reflects your message.
- What differentiates you from your competition in a way that is memorable to your potential market? Let them know what you can do for them that others can’t.
Does your logo rock? … The most important aspect of your visual brand.
Ask yourself these questions when evaluating your current logo:
- Does your logo create confidence in your brand?
- Does your logo create an emotional tie with your viewers, thus developing customer loyalty?
- Is your logo attractive, simple and memorable?
- Does it have a great tagline?
Dayzign Graphics is committed to helping you achieve a stunning visual representation of your brand. We specialize in creating a cohesive visual impression of your brand through all of these promotions.
Take the Next Step
Give us a call at  626-4437 or drop us a line on our online contact form. We’ll be happy to set up a complimentary consultation to review your project and needs and how we can help you get the most out of your visual brand. We can’t wait to hear from you!