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How to Promote your Business as the ONLY Choice for your Market’s Needs

It used to be enough to “stand out” from the competition. Our marketing advice today is to get your prospects to see you as the ONLY solution to their need.

According to Laura Lake, independent marketing consultant and strategist, an effective company brand should do the following for your company:

  • Deliver your message clearly
  • Confirm your credibility
  • Connect your target prospects emotionally
  • Motivate the buyer
  • Concrete your user loyalty

Brand’s aren’t just for cows anymore

A brand is more than just a logo or a bovine mark. It’s your company philosophy and goals, the atmosphere you create for your employees, the lifestyle you promote to your market, and of course, all of your visual marketing, beginning with your logo, website and  all marketing materials.

Effective and impactful brands are born from a comprehensive process, one that involves specific questions to help you achieve the most important goals of your company’s visual brand.

Think about these things before tackling your next logo, catalog or website project:

  1. Clearly establish the values and goals of your company before designing your logo, website or catalog.
  2. Your logo, website or catalog should connect strongly with your viewers, and portray the goals and values of your company. Be clear about the message you want to portray so that your company’s visual representation accurately reflects your message.
  3. What differentiates you from your competition in a way that is memorable to your potential market? Let them know what you can do for them that others can’t.

Does your logo rock? … The most important aspect of your visual brand.

Ask yourself these questions when evaluating your current logo:

  1. Does your logo create confidence in your brand?
  2. Does your logo create an emotional tie with your viewers, thus developing customer loyalty?
  3. Is your logo attractive, simple and memorable?
  4. Does it have a great tagline?

Dayzign Graphics is committed to helping you achieve a stunning visual representation of your brand. We specialize in creating a cohesive visual impression of your brand through all of these promotions.

Take the Next Step

Give us a call at [970] 626-4437 or drop us a line on our online contact form. We’ll be happy to set up a complimentary consultation to review your project and needs and how we can help you get the most out of your visual brand. We can’t wait to hear from you!

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Posted by in Tips Corporate Identity | 0 comments

Tips for Successful Corporate Identity Branding

Tips for Successful Branding: Creating a company image that sells

Your brand makes a company impression for you when you are not present. It creates a unique visual identity that distinguishes you from your competition. With an effective company image, every letter you send and every business card you hand out serves as a mini promotion for your company, convincing people to take you seriously, and enhancing all of your marketing efforts in one unforgettable impression.

Whether you are considering creating a logo design from start, or revamping an outdated look, the steps below will help you get the most out of your designer, and the most from your image:

Know the Components of a Successful Logo Design

A successful logo should accomplish the following:

  • Communicate your image effectively to your market
  • Work well in black and white as well as color
  • Work well in both large and small formats, such as a business card or a t-shirt
  • Draw a second glance from your potential customers, thus drawing a second glance at your business

Get the Most from Your Designer

Follow these steps to a successful designer/client branding meeting:

  • Spend some time before meeting with your designer to review designs from other businesses and industries, and determine what you like and dislike about each.
  • Collect examples of logos you like to show your designer at the start of your project.
  • While deciding upon images that appeal to you, keep in mind your target market, and what gains their attention and respect.
  • Keep in mind how you’d like to be viewed within your market. Think big.
  • Know the materials you wish to use your logo for, such as website or catalog.
  • Have an idea of what your budget allows in terms of design and speak clearly with your designer on what your needs are. That way, they can create the ideal design package to accomplish your goals.

The Importance of the Company Color Palette

Color is an important element of your corporate identity design. The colors you use send messages to people. Here are the widespread color messages:

  • Red: power, attention grabber, uplifting
  • Blue: wisdom, trust, loyalty, serenity, cleanliness
  • Yellow: number one attention-getter, cheerful, playful, warmth, happiness, bargain
  • Green: life, hope, youth, natural, healthy
  • Black: elegance, sophistication
  • White: pure, refreshing, light

Contact Dayzign for more ideas on creating the ideal image for your business, or for a complementary estimate today.

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