Mt. Everest Mind Camp gets a brand makeover. Why did they feel it was important?
It is through the corporate identity that the core values of an organization are identified. Mt Everest Mind Camp felt that this was the time to take the business to the next level, and that updating the company image was a crucial part of that.
With the date of a large networking opportunity looming, owner Stephanie Graham began by updating the look of her logo and website. She then added new organization to her pages and navigation, to further clarify the company goals. She also added an interactive flash graphic on the home page for sophistication. Finally, she wanted site visitors to understand exactly what she had to offer – an every-growing library of inspirational people, reading, and media for life growth and change. To accomplish that, we re-organized her information, which had out-grown her original plans, to a site ready for business growth.
Mt. Everest Mind Camp has set definite goals for the business, and direct steps of action to reach their goals. Building the company image to attract a higher end market is an investment they deemed necessary for the success they are after.