Creating a Continuous Brand Design
San Juan Mountain Guides Takes their New Brand to Print
After designing the San Juan Mountain Guides’ (SJMG) new logo and website, Dayzign went to work on their brochure.
Good brand design includes the ability to not only create a strong visual, but to design promotional materials that translate well to various uses technically. The SJMG brochure had to have the same emotional impact of the website: inspire clients to adventure with the company. It also had to maintain the brand “style guidelines”. This includes company colors, fonts, layout styles, logo and tagline, to set them apart from other guiding companies, and reinforce what they have to offer.
SJMG owners Clint and Ryan Cook needed a print marketing piece that covered all four of their guiding seasons with equal impact. It also had to fit into Chamber of Commerce and hotel racks, while still being eye-catching.
Dayzign set up a “gate fold” brochure layout to give the center-piece photo the WOW it deserved upon opening the brochure. Inside, there are four panels to choose from, one for each adventure season.
Says owner Clint Cook, “Dayzign Graphics offered a high level of professional logo and web design customized for our unique needs. Kellie has a good eye for both appealing visual design and practical navigation. I would recommend Dayzign to any small business thats need a polished identity.”
Please visit www.ourayclimbing.com to hire this great company for your next adventure!