Inner Mountain Yoga of Ouray, Colorado carries branding through to their website.

This year Inner Mountain Yoga decided to carry their print materials and logo image through to a website renovation to strengthen their brand. Previously the logo was on their website, however company colors and a similar feel needed to be updated to bring everything together.

This is often the case when companies need to have promotions designed at different times or with different designers. It often takes time to get all of your materials updated, but the end result is a powerful brand that catches your client’s eyes and is memorable.

Owner, Tracy Lockard says: “I hate to say it, but looks in life do matter when you are in business. It lets people know that you are serious in what you do.  If you care enough about your business to not to just throw something together, it shows you will care about your customers or clientele.”

“People remember things by repetition.  If you have the same colors and look in all of your marketing materials, then people will remember you a little better.  They will recognize your business and be more likely to use your business.”

In the long run, you gain greater recognizability on the street, and a lot more marketing bang for your buck. Stop by Tracy’s studio if you’re in Ouray, Colorado. She has wonderful yoga and pilates classes.