Flagstaff Snowshoe Company – Running it Right
Kahtoola sets a business example by doing good things, supporting the environment, and keeping it as local as possible.
Handcrafting many of their products in house, and deeply tied to their geographical region, Kahtoola’s snowshoes, hiking crampons and Microspikes are a proud product to work with.
Looking to sculpt the company’s brand even more locally, and gain greater hands on with their website, the Kahtoola team came to Dayzign Graphics for their new online image. Keeping it locally tied with Flagstaff’s prominent San Francisco Peaks in the background, Dayzign sculpted a clean look that shows off stunning product photos, in use in our southwest mountainous region.
What was important to Kahtoola?
In order for viewers to gain quick access to the variety of products, Dayzign suggested a “mega-navigation”. On rollover, instead of the typical page listings of typical drop down menus, photos of each product are shown, with price and key info. This allows viewers to make a quick decision about where they’d like to go, without having to navigate through pages.
Our partner SOF Inc of Durango worked diligently with Kathoola to get their site to look as appealing as possible on a variety of mobile devices, including phones and tablets. Although sites get bumped around from screen size to screen size, SOF incorporated parameters to keep the site looking clean in all formats.
Online shopping that ties into company software
As with all of our wordpress sites, shopping carts can be readily integrated. In this case, Kahtoola wanted to tie their online shopping into their in-house accounting. Working together as a team with a variety of players, from custom design to final product, Kahtoola has the business flow, information and look they wanted. Shopping pages feature great product photography, tabbed tech specs, reviews, and “how-to” videos, along with other suggested products.
Bells and Whistles?
Lots of other great features went into this site to give Kahtoola exactly what they wanted. From a Dealer-only log in, to Pro-sales forms, a media “Clip Book” and blog, Kahtoola now has greater access to updating their site, the look they desire, and a updated shopping flow. With wordpress, the site will be easily updatable and technologically current for years to come.
If you’re looking for mountain footwear that travels well from rock to ice to snow, or just something stellar to slip on for an icy driveway, we highly recommend checking out Kahtoola.
Thanks to John Burcham and Paul Berg for their excellent photography and touch up!