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Girls are Meant to be REAL, Not Perfect

Girls are Meant to be REAL, Not Perfect

We’re not all pretty, perfect and polished, but a little inner strength goes a long way.

Through exercise, education and leadership, REAL Girls summer camp was conceived to help city girls develop self-esteem. Designed as a an after-school program based in Jupiter, Florida, the camp plans to target  girls from 9 to 18.

REAL Girls founder Deb Read believes that girls at this vulnerable age can use a little guidance understanding that they don’t have to be perfect, just real. Her background in outdoor education may be just the ingredient to shine light on girls, and show them what they can do by stepping outside city life.

Read asked Dayzign to create the logo based around a woodblock print she had created years ago. We took the print, stylized it for web and print uses, and created the logo, fonts and custom color palette.

WALA! Another fun and lively project. Thanks Deb!



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