Go Big or Go Home

San Juan Mountain Guides brand identity designSan Juan Mountain Guides is taking southwest Colorado by storm!

With the recent merger of two regional mountain guiding businesses, the new SJMG owners wanted to send a clear message to loyal customers: We’ve increased our territory to provide even greater adventure in the one of the most incredible mountain ranges – right here in Colorado.

In creating a NEW visual brand for the company, SJMG wanted to join already-established marketing efforts to brand the San Juan Mountains as the “Switzerland of America”.

To convey this message, Dayzign Graphics worked with SJMG to design a classic, European-style logo.

Using fonts, an illustration style and a color palette of this flavor, Dayzign modernized the traditional, Art Deco European climbing poster. The visual brand carried through this classic style, with a modern edge, to convey the cutting-edge skills of the Guides.

Once the logo was finalized, the new website was designed to combine the two businesses, and carry through the new Euro-style mountain climbing brand.

Dayzign’s specialty is a strong talent for visual brand design – we also understand a good site needs more than that.

We listened carefully to the new owners about the information that needed to be conveyed on the site, and designed a site organization with a clear location for all content, and a user-friendly navigation.

“Kellie has a unique ability to provide national class design without sacrificing the neighborly touch and friendly working relationships – it was a pleasure from beginning to end, and the final product exceeded our expectations”, says Andrew Klotz, SJMG Co-Owner.

SJMG was tons of fun to work with, and Dayzign was honored to be a part their clear vision and dedication. If you’re headed into the mountains, don’t miss the opportunity to adventure with San Juan Mountain Guides. Visit their new website here.

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One Response to Go Big or Go Home

  1. Karen Day says:

    Love your new design for SJMG Kellie. It’s so cool!! Really strong!! Great for mountain climbing advertisement.

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