With the recent merger of two regional mountain guiding businesses, the new SJMG owners wanted to send a clear message to loyal customers: We’ve increased our territory to provide even greater adventure in the one of the most incredible mountain ranges – right here in Colorado.
In creating a NEW visual brand for the company, SJMG wanted to join already-established marketing efforts to brand the San Juan Mountains as the “Switzerland of America”.
To convey this message, Dayzign Graphics worked with SJMG to design a classic, European-style logo.
Using fonts, an illustration style and a color palette of this flavor, Dayzign modernized the traditional, Art Deco European climbing poster. The visual brand carried through this classic style, with a modern edge, to convey the cutting-edge skills of the Guides.
Once the logo was finalized, the new website was designed to combine the two businesses, and carry through the new Euro-style mountain climbing brand.
Dayzign’s specialty is a strong talent for visual brand design – we also understand a good site needs more than that.
We listened carefully to the new owners about the information that needed to be conveyed on the site, and designed a site organization with a clear location for all content, and a user-friendly navigation.
“Kellie has a unique ability to provide national class design without sacrificing the neighborly touch and friendly working relationships – it was a pleasure from beginning to end, and the final product exceeded our expectations”, says Andrew Klotz, SJMG Co-Owner.
SJMG was tons of fun to work with, and Dayzign was honored to be a part their clear vision and dedication. If you’re headed into the mountains, don’t miss the opportunity to adventure with San Juan Mountain Guides. Visit their new website here.