Kahtoola T-shirt Art – Appealing to Clients at a Heart Level
THESE DAYS, CORPORATE BRANDING FOR THE OUTDOOR INDUSTRY NEEDS TO BE A LOT MORE THAN THE STANDARD FAIR. IT NEEDS TO APPEAL TO CLIENTS AT A HEART LEVEL.
That’s why Danny Giovale, of Kahtoola Inc, approached me to create three paintings for his company branding.
Kahtoola founder Giovale not only designs snow-travel products, such as crampons and snowshoes, he also lives the outdoor lifestyle in Flagstaff, Arizona. With a deep knowing of that lifestyle, he decided to appeal to the outdoor person through a series of three paintings to be used for Kahtoola t-shirt art. Mountains, forests and snowy canyons were each a part in this authentic creative endeavor.
Danny sent me a box of the company’s marketing materials and brochures, and I made this painting entirely out of their brochures, paint, and pastel – a true representation of the company. I can’t wait to see them in print!
If you’re into mountain hiking in snowy conditions, check out this heartfelt company here: www.kahtoola.com