San Juan Mountain Guides reinvented their entire business model and visual brand.
With the new decade, business facades are changing. San Juan Mountain Guides (SJMG), a southwestern Colorado tour company, understands that clients now expect fresh ideas. In order to catch a client’s eye, and become more profitable in 2010, they decided to adapt.
One great way to stay abreast of their field, SJMG decided, was to revitalize their corporate identity. They hired Dayzign Graphics to re-invent their visual brand. A dynamite new logo was the keystone to SJMG’s marketing upgrades. Dayzign worked closely with SJMG to capture the precise look and feel of the company’s brand and philosophy.
Dayzign then went on to rev up and redesign SJMG’s website in order to bolster the company’s online business appeal. Several templates were made to meet the needs of SJMG’s improved website including a home page (above), and a Program page with drop down menus that feature the top-of-the-line services:
Additionally, Dayzign created a Trip page template, using content from SJMG’s tours organized into attractive tabs:
As part of the package, SJMG received a corporate identity manual, including the new digital logo files, company colors and logo uses, so that all of their company’s promotional materials would be consistent and recognizable.
Says owner Clint Cook, “Dayzign Graphics offered a high level of professional logo and web design customized for our unique needs. Kellie has a good eye for both appealing visual design and practical navigation. I would recommend Dayzign to any small business thats need a polished identity.”
SJMG is taking the lead in their industry and becoming a highly profitable business in 2010. You can view the new site when it is launched in late February at www.ourayclimbing.com.
If you or your family is looking for an adventure in the San Juan Mountains this winter, I truly recommend San Juan Mountain Guides and their experienced staff.