The most important things to be sure of when creating a website are great content, intuitive navigation, website usability, fast loading and SEO friendly. But which to choose – a template website or a custom website? Here are a few things to think about …
Templates, or “Themes” as WordPress calls them (we build Wordpress websites here at Dayzign) are increasingly popular because they are less expensive and faster to build. The colors, layout and features are ready-to-go, and we add your own content and graphics to make it your own. There are many attractive themes out there, you just have to be sure the one you choose meets current web standards, is responsive, editable and SEO friendly. At Dayzign we generally suggest several themes to our clients to choose from, so we can be sure we start with a good product from the get go. Themed websites are great if your budget is lower, or you just need a “business card” website, and your functional needs are lower.
Personalizing your website theme
With so many folks using templates today, a lot of website designs are starting to look the same. If you’re going to go the route of a website template, be sure to personalize it with custom graphics to distinguish your brand and make it enjoyable for your viewers. We can create a great custom header that goes a long way in capturing your viewers’ attention, and add it into your template. This will HIGHLY distinguish your look from everyone else. Of course your logo design is a big part of that. We can also add some cool fonts for EXTRA pizzaaz!
If your branding is intact and you don’t want to compromise that or your requirements for your website, then a custom website is the way to go. Additionally, if you have a lot of content and architecture, or want greater flexibility with your design and functions, then a custom website is also the way to go.
Greater design control
Most recently, we have been thrilled to work on several different custom websites for various departments at Northern Arizona University. With a custom site design, NAU can have complete control over the entire page layout. This is important to the University because they need to integrate university-wide design elements such as the header, footer, fonts and colors.
Fun features where and when they want them
Guess what? One of the benefits of WordPress is the many “plugins” or add-on features that can be popped into your wordpress site. From fun social media plugins to blog feeds to weather updates, music playlists and many, many, MANY more, you can make your website interesting to viewers by adding on great features. That’s the beauty of WordPress. For NAU, we’ve included such features as Event Booking, Social Feeds, Photo Galleries and more. If a custom design and greater control is important to you, then a custom website is the way to go. It’s fun to be able to have your website design at your fingertips and work with Dayzign to create the features you want, the way you want.