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Custom WordPress Website or Template Website?

Posted by on Jan 15, 2015 in Latest Website Design, Latest Work | 0 comments

Custom WordPress Website or Template Website?

The most important things to be sure of when creating a website …

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7 Web Trends to Watch for in 2015

Posted by on Sep 26, 2014 in Tips, Tips Website Design | 0 comments

7 Web Trends to Watch for in 2015

Beautiful, effective website design – where’s it headed? Read on for trends to keep in mind as you move forward with your website in 2015… 1. Get Responsive or Go Home. This is the standard for web design now. A large percentage of your market is most likely viewing your site at least occasionally, on a mobile device. Fortunately the wordpress based sites we design make this simple by offering this feature as part of the package. We incorporate your design into a responsive format. Period.   2. Mobile-style Design Web design is beginning to move in the direction of a more enjoyable mobile experience. As a result, design is reflecting mobile elements such as: vertical design – long, scrolling pages (but better than before), simplicity, and well … 3. Big Type. Nice Type. Web font kits have become plentiful and affordable. (Amost) gone are the days of sticking with Helvetica and whatever whoever had on their computer. Now all of our sites incorporate great headline fonts. More and more we’re able to use nice looking type as part of your site design. Look forward to a more lovely readability experience in the future ­– we love pretty things!   4. Card Design Been on pinterest? More and more websites are incorporating “card design” for photo images, blog posts, news feeds and more. The cards re-sort and restack nicely. These tasty bites provide a clean way to browse stories or items you’re selling, and are a LOT more fun to peruse than columns of type. We love a fun web experience!   5. Gorgeous background images Show off your great content by displaying it prominently. If you’re in the outdoor industry, backdrop the glorious mountains or bike terrain. Turn a less interesting part of your site into a show-stopping display case.   6. Flat Design Google has revealed its love of “flat design” for websites. Flat design means simplifying the website by keeping the essentials and removing unimportant elements such as gloss, bevels and textures. Overall we’ve seen a trend towards more simplistic design with popular operating systems. There is beauty in simplicity, just be careful not to lose your personal/emotional connection with your customer.   7. Compelling Storytelling Storytelling is a powerful approach that can convert people to your brand. I’m a big fan of telling your story with logo design. In the web world, it’s time to take that to the next level and relate to your clientele personally, to build loyalty. Be sure to transfer your logo elements into your web design for a more integrated story in your online appearance. Talk with viewers in a conversational tone, and let your personality show through in a way that your customers want to hear. Here’s to evolving your site into a more effective sales tool for your business in 2015! Call or email us if you’re ready for a more modern...

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Copper’s Gone to the Dogs – an Illustrative Logo Design

Posted by on Sep 25, 2014 in Latest Corporate Identity, Latest Work, Logo Design | 1 comment

Copper’s Gone to the Dogs – an Illustrative Logo Design

Erin Kennedy has a flair for engaging the public …

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The Story of a Logo Design

Posted by on Sep 23, 2014 in Latest Work, Logo Design, Tips Corporate Identity | 2 comments

The Story of a Logo Design

There are a lot of great logo designs out there, but what it really comes down to is, what’s your story? The Great Outdoor Company came to Dayzign Graphics for a logo design that tells a story – not just their story, the one of many families who grew up camping and recreating in the outdoors. Think: Norman Rockwell/station wagon/nostalgic family camping trips/maybe Yellowstone and the Grand Canyon. Which can bring up the most interesting of memories, and for most of us, distinct visual images. For Steve Omernick, founder of The Great Outdoor Company, it’s aspen trees, high mountain lakes, and Colorado mountain ranges. Dayzign’s logo design for the Company “GO” was more than just another pretty graphic. We strove to capture that “Ahhhh” feeling you get when your tent or camper is finally setup, and you kick back to enjoy the view. We used images of local mountains to form the illustrative style, along with a personalized color palette that mimics the store experience. Most of all, our goal was to capture the story. Which is exactly what great logo design strives to do. Communicate your story to your people. In the age of mobile graphics, simplified images and corporate branding, we say, don’t forget your people! Your core story is what keeps us attached and coming back for more. If you’re in Montrose, Colorado this fall, stop and visit the Great Outdoors Company located on the corner of Main Street and Selig Avenue! If you need a company logo design, email Kellie today to chat about your...

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NEW Ouray Hot Springs Website Makes a Splash

Posted by on Jun 25, 2014 in Latest Website Design | 1 comment

NEW Ouray Hot Springs Website Makes a Splash

 Splish splash! The Ouray Hot Springs is promoting not just itself, but the Ouray area. Much like the Ouray Ice Park, the Hot Springs understood that by promoting the Ouray area, the springs itself would increase visitors. Through a newly designed wordpress website, Dayzign Graphics developed the components that were important to the Hot Springs. This included a Call to Action on each page, driving visitors to site goals, along with links to the Ouray Chamber and the Ouray Resort Association. A Seasonal Experience It was also important to the City (the Hot Springs are a city entity), to highlight the rich history of the area, and the different experiences visitors have in summer vs. winter. For example, summers are busy, colorful and more family-oriented. Winters can be quite, steamy, and even romantic. What Functionality Do You Need in a Website? The Hot Springs needed not only an attractive website, but one that allowed online swim lesson registration and employment application. Dayzign’s developers incorporated an event sign-up component that allows visitors to register their children for different swim lessons, check availability, and pay online. Job postings are listed through a separate plugin, where potential applicants can view job descriptions and fill out secure online applications. Job availability can be turned on or off by the Hot Springs. A Site That’s Easy to Edit As always, our clients can edit their own site, through the wordpress dashboard. If you haven’t experience the amazing Ouray Hot Springs and the view that goes with it –  you can take a peek on the new website...

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Maya Nut – A Website with a Library

Posted by on Jun 20, 2014 in Latest Website Design | 1 comment

Maya Nut – A Website with a Library

Maya Nut Institute is a gem that empowers women in Latin America economically and nutritionally through harvesting an ancient nut known as the Maya Nut. Founder Erika Vohman learned about the Maya Nut while visiting Guatemala on an animal rescue mission in the 90’s. The Maya Nut tree is an ancient staple of Latin America, but long forgotten. Vohman’s organization supports women to produce and distribute Maya Nut as a means for nutritional and economical sustenance. A Website with a Library Dayzign Graphics was the lucky firm chosen to develop a new website for the Institute this year. The undertaking was large due partly to an extensive, open- access library of documents and photos collected or written by Vohman. Students and researchers from all over the world can access the new library, with over 300 documents written by Spanish and English scientists. The Language Component The site also needed to be bi-lingual. Thus a wordpress feature was installed that allows each page to have a Spanish version. Viewers can click back and forth between English and Spanish pages as desired. The feature also detects the primary language of the user’s computer, and automatically displays the website in their native language. A Design that Fits The colorful, bright design gives a jungle feel with green bird and plant graphics. A media section chronicles CNN and other videos from around the world, on the Institute and the Maya Nut. The Maya Nut Institute has created substantial Programs that include Reforestation, Children’s lunch programs, and Green Ranching, and many more, which are organized in an intuitive navigation. Needless to say, Erika Vohman has made incredible accomplishments in young her life to date, helping many people and countries of Latin America. You can enjoy reading more about the Maya Nut Institute...

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Coming up with Content – Get a Jumpstart on your Website Redesign

Posted by on Nov 14, 2013 in How to write web content, Tips, Tips Website Design | 0 comments

Coming up with Content – Get a Jumpstart on your Website Redesign

So you’ve done it. You’ve made the decision to redesign your website, to bring it up to date with the latest technology and features. You even have design ideas and have hired your favorite designer to create the “look”. Maybe you’ve even seen the first draft. Then comes the big realization: you’ve got to come up with content for your site. Coming up with web content does not have to be like waiting in line at Walmart, pulling teeth or watching a bad chick flick. Here are some thoughts to give you a head start, so that when your designer calls for that content, you can shock them by handing it over… 1. Figure out the Goal What’s the goal of your website? Are you booking trips? Are you educating? Are you selling cars? Every place you take a viewer should be leading them to your goal in a user-friendly manner. Figure out the goal, and keep that in mind every step of the way. There should be a “Call to Action” on every page leading them to your goal. 2. Start with the Content, Start Small Unless you’ve booked a week away from the family in a winter cabin all by yourself, don’t try to write the whole site content at once. It can be overwhelming enough to freeze up the best of us. Make a goal to do one page at a time. Maybe one a week. Get your content together, and make it quality. Keep it simple, keep it clear. It doesn’t have to be Ernest Hemingway. Just pleasant and organized. 3. Think Like a Client Organize what you want to say due to your client needs, not your company structure. What do they want to hear about your business that will convince them to choose you? Don’t focus on telling them all about yourself. Get them excited about what you are offering by answering their questions before they ask. Let your history, years in business and technical details be subsidiary information. When you write each page, think about what they will be looking for first. Then second. Lead them to your goal, and make it a pleasant experience for them. Break up big paragraphs with captivating headings. Use videos, photos, podcasts and graphics in key places that make sense, to make the experience palatable. Don’t waste their time by creating unnecessary pages. Keep your site clean and efficient and provide valuable information. Your viewers will appreciate it, and your search engine rankings will show the results. 4. Extra credit If you have the budget, we’ll hire out search engine gurus to sprinkle key words for search engines throughout your text. However, as you’re writing, keep in mind terms viewers may be searching for to find businesses such as yours. For example, if you sell health care services, include terms specific to your industry such as “teeth whitening”  or “crown repair”. Not just general terms like “dental health”. Speak specifically to what folks will search for, and what you are selling. Just remember not to let search engine language drive your content. Good, human content comes first. 5. Use Savvy Nav Once your content is written, coming up with your site navigation will make more sense.  There are lots of ways to determine the navigation of...

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Colorado Youth Program Rocks It with Energetic Design

Posted by on Nov 12, 2013 in Latest Corporate Identity, Logo Design | 1 comment

Colorado Youth Program Rocks It with Energetic Design

Energy, Colors & Fun the Key to Kids Design Adventure based, dynamic, and playful, Voyager Youth Group Director Laura Thomas wanted a visually distinctive design scheme for her organiztion that included a cohesive suite of marketing materials. “My organization wanted an updated look for our logo and promotional materials that maintained our identity.” Says Exec Director Laura Thomas. “Dayzign delivered.” Using vibrant colors, grunge backgrounds and playful icons, Dayzign designed a suite of materials for Voyager beginning with the logo and including rack cards and business cards. Key words and phrases were blown up or placed next to eye-catching graphics to give them prominence and interest. Included in their design package along with the logo, rack card and business cards, were “Corporate Identity” guidelines that outline the organization’s new color scheme, font family and layouts. This way the organization has a handy design reference and can keep their marketing consistent throughout all uses. “I feel so proud of our new look! Kellie was a dream to work with – responsive, attentive, and right on time. I feel like we now have a design identity that communicates who we are.” To speak with Dayzign about your logo design or visual brand, contact Kellie here or call...

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Evolution of an Ice Climbing Business

Posted by on Oct 8, 2013 in Latest Custom Illustration | 0 comments

Evolution of an Ice Climbing Business

Started as a means to teach women self-sufficiency in ice climbing, Chicks with Picks has become a key business in building commraderie in the climbing world. Co-Founder Kim Reynolds realized that much of the initial attraction to chicks was the sassy, independent attitude reflected in the logo and brand. She has continually built this brand over the last 15 years, beginning with the logo, and including yearly, hand-drawn tshirts. The Chicks brand is strongly backed by quality built ice climbing clinics for women, that include strong female leadership and skill building. Gals from all over the country visit Ouray, Colorado each year to attend Chicks clinics. There’s one for every skill level. Coming up on 15 years of being in the biz, Head Chick Reynolds felt the Shiva (Indian God/Goddess) themed tshirt illustration reflected the evolution of the business, and the strength and balance women have in so many aspects of their lives as mothers, business women, and climbers. You can visit the Chicks with Picks website here, which is being redesigned as we speak. Interested in a custom illustration? Contact Kellie Day here or call (970)...

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Flagstaff Snowshoe Company – Running it Right

Posted by on Oct 2, 2013 in Latest Website Design | 0 comments

Flagstaff Snowshoe Company – Running it Right

  Kahtoola sets a  business example by doing good things, supporting the environment, and keeping it as local as possible. Handcrafting many of their products in house, and deeply tied to their geographical region, Kahtoola’s snowshoes, hiking crampons and Microspikes are a proud product to work with. Looking to sculpt the company’s brand even more locally, and gain greater hands on with their website, the Kahtoola team came to Dayzign Graphics for their new online image. Keeping it locally tied with Flagstaff’s prominent San Francisco Peaks in the background, Dayzign sculpted a clean look that shows off stunning product photos, in use in our southwest mountainous region. What was important to Kahtoola? In order for viewers to gain quick access to the variety of products, Dayzign suggested a “mega-navigation”. On rollover, instead of the typical page listings of typical drop down menus, photos of each product are shown, with price and key info. This allows viewers to make a quick decision about where they’d like to go, without having to navigate through pages. Responsive/Mobile-Friendly Design Our partner SOF Inc of Durango worked diligently with Kathoola to get their site to look as appealing as possible on a variety of mobile devices, including phones and tablets. Although sites get bumped around from screen size to screen size, SOF incorporated parameters to keep the site looking clean in all formats. Online shopping that ties into company software As with all of our wordpress sites, shopping carts can be readily integrated. In this case, Kahtoola wanted to tie their online shopping into their in-house accounting.  Working together as a team with a variety of players, from custom design to final product, Kahtoola  has the business flow, information and look they wanted. Shopping pages feature great product photography,  tabbed tech specs, reviews, and “how-to” videos, along with other suggested products. Bells and Whistles? Lots of other great features went into this site to give Kahtoola exactly what they wanted. From a Dealer-only log in, to Pro-sales forms, a media “Clip Book”  and blog, Kahtoola now has greater access to updating their site, the look they desire, and a updated shopping flow. With wordpress, the site will be easily updatable and technologically current for  years to come. If you’re looking for mountain footwear that travels well from rock to ice to snow, or just something stellar to slip on for an icy driveway, we highly recommend checking out Kahtoola. Thanks to John Burcham and Paul Berg for their excellent photography and touch up! To inquire about your new website design and build, email Kellie at Dayzign Graphics, or call...

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