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Key Web Design Trends for 2013

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Key Web Design Trends for 2013

2013 is all about usability, content and modern style. There are many trends for where web design is headed this year, here are our top picks: Responsive Web Design With more and more tablets and smart phones on the market, an increased share of your viewers are seeing your website on a mobile device. To build a website for each screen size would be costly. Responsive web design solves this problem by adapting to various screen sizes with one fluid design. These designs neatly distribute content across a wide variety of mobile devices.  To see an example visit www.kelliedayart.com If you’re making the investment this year to update your site, make it worthwhile by building a Responsive site. WordPress websites have excellent mobile themes that Dayzign Graphics can customize with your company’s visual brand. Translating Branding through the Website People should be able to recognize your brand in seconds. In 2013 designers will focus more on selecting design elements that will translate your business and brand through your website. This includes incorporating your company colors, typography and logo throughout more and more aspects of your site. As web templates increase in popularity, you can leverage this trend by strengthening your visual brand throughout your website, to stand out in your market. Typography – A Website Foundation Which fonts to use for your site is no longer a small decision. Designers now have many web fonts to choose from, and the fonts you use will play a large part in how your site looks, and the hierarchy of how you lead viewers through your content. In other words: type creates a map for your message. Quality Content – Get higher Search Engine Rankings Google has changed its algorhythm to place more emphasis on quality content. This means it’s no longer enough to simply optimize your web pages for search engines. In order to build rank with google and build trust with your customers, web owners must create valuable, share-worthy content that shows off your expertise. This can include blogging, pod-casting, newsletters, and video. Share worthwhile information with your viewers and improve the lives of the people you reach. Contact Dayzign Graphics to discuss incorporating these trends into your website: [email protected]

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NAU News

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NAU News

The  new NAU News site allows several key departments to feed news articles into one succinct site. Following University branding guidelines, Dayzign took the client’s requests and built one snazzy site, all editable by the news department staff and students. Website highlights include: An attractive and highly organized design that’s in sync with the rest of NAU’s sites. Featured writers such as the University President and guest columnists share their thoughts in regular columns. A Home page slide show brings attention to important articles  – all clickable to the full articles. Google photostream is fed into a snapshot view, clickable to larger photos. Each department, such as “Campus & Community”, “Faculty & Staff”, “Athletics” and more, has their own blog page where are articles are automatically archived. Campus & Community Events Calendars Subscribe option The NAU News site is tied in with the entire NAU University site, via a consistent header and footer that leads to the main University links. Dayzign Graphics designed the site based on the needs of the News Department, and their desire to update the entire site from one office. All of the above elements were organized with precision and built on a WordPress platform, making this site in sync with the main NAU website, and easily searchable. Thanks to NAU for the opportunity to work with such a great team! Click here to see the new NAU News...

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Go Big or Go Home

Posted by in Latest Corporate Identity, Latest Work | 1 comment

Go Big or Go Home

San Juan Mountain Guides is taking southwest Colorado by storm! With the recent merger of two regional mountain guiding businesses, the new SJMG owners wanted to send a clear message to loyal customers: We’ve increased our territory to provide even greater adventure in the one of the most incredible mountain ranges – right here in Colorado. In creating a NEW visual brand for the company, SJMG wanted to join already-established marketing efforts to brand the San Juan Mountains as the “Switzerland of America”. To convey this message, Dayzign Graphics worked with SJMG to design a classic, European-style logo. Using fonts, an illustration style and a color palette of this flavor, Dayzign modernized the traditional, Art Deco European climbing poster. The visual brand carried through this classic style, with a modern edge, to convey the cutting-edge skills of the Guides. Once the logo was finalized, the new website was designed to combine the two businesses, and carry through the new Euro-style mountain climbing brand. Dayzign’s specialty is a strong talent for visual brand design – we also understand a good site needs more than that. We listened carefully to the new owners about the information that needed to be conveyed on the site, and designed a site organization with a clear location for all content, and a user-friendly navigation. “Kellie has a unique ability to provide national class design without sacrificing the neighborly touch and friendly working relationships – it was a pleasure from beginning to end, and the final product exceeded our expectations”, says Andrew Klotz, SJMG Co-Owner. SJMG was tons of fun to work with, and Dayzign was honored to be a part their clear vision and dedication. If you’re headed into the mountains, don’t miss the opportunity to adventure with San Juan Mountain Guides. Visit their new website...

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Bad-ass Barbie gets a facelift

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Bad-ass Barbie gets a facelift

The owner of Athenafit provides more than dead weight during personal training sessions… Carolyn Parker, a.k.a. “Bad-ass Barbie” dishes out inspiration, nutrition and workouts, along with laughter and tears with her many, dedicated clients. Parker has a growing business and a passionate clientele. After building a new training studio, she teamed up with Dayzign Graphics to take her visual brand to the next level of inspiration. We started with her Greek-goddess inspired logo, Athena, and toughen her up a bit. There’s still love and compassion in the figure, but people don’t come to Carolyn Parker for compassion. They come to get hard bodies and set big goals. Once the new logo was in place, we hit the ground running with an updated website design to match. The site layout, color palette and fonts were established and then built in wordpress. (Our fav!) With wordpress we created key “categories” for Parker – “Athletes”, “Nutrition”, and “Workouts” – all components of a well-rounded, personal training business. Parker’s clients come to her for the complete picture in training and health. The website had to offer that as well. Each time Parker blogs about one of these categories, the site automatically propagates that page with content. And that content gets automatically archived. And so on. WordPress is a Content Management System that makes it easy for Parker to organize and add content, photos, podcasts, and videos – while pages fill with FRESH information. In other words, it keeps viewers coming back for more. Parker’s “Athletes” page gives kudos to her dedicated clientele who have used the expertise she has infused them with to accomplish great feats.  They’re all singing her praise and so are we. Bad-ass Barbie has a powerful spirit, and here at Dayzign, we are proud to reflect that in a gorgeous website and logo design. Read more about Carolyn Parker...

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Step Into a Snowshoe Photoshoot

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Step Into a Snowshoe Photoshoot

Months of planning fell into place perfectly when the week long Kahtoola photoshoot came to fruition. A week long snowshoe photoshoot in southwest Colorado – what could be more perfect? High peaks, rocky crags, icy creeks and just plain endless scenery. Like every outdoor company, Kahtoola needed great lifestyle photos of their products for marketing. Website, catalog, trade shows – you name it – this growing Flagtaff, Arizona company was ready for it. When Dayzign spoke with them last year, we suggested southwest Colorado as the perfect fit. They went for it, and the planning began… Models, location scouting, shot lists, clothing lists, and budgets. Dayzign teamed with Jen Saunders Design of Flagstaff and put together the perfect team. Photographer John Burcham, with his years of outdoor adventure photography experience, was the ideal person for the job. Dayzign began preliminary location scouting. The shoot began with two days of final location scouting with John and his Assistant Ken Hamilton. Products to be shot were the fabulous Kahtoola Mountain Snowshoe, Running Snowshoe, Microspikes and Crampons. Day two Art Director Jen Saunders arrived with the wardrobe. Jackets, shoes, hats gloves and products were organized to model sizes and shoot days. Day three our first models arrived looking fit and fantastic! We actually shot this day in the middle of a gigantic pile of avalanche debris – it formed a twenty five foot snow wall on either side of the road for 300 feet. It was an amazing feature, and a true photo opportunity. The rest of the week we shot product close ups, big mountain views, hut photos, crampons on icy terrain and ski town views of models walking dogs in Microspikes. (Thanks to Dawn Glanc for loaning us her beautiful chocolate lab Lucy for the shoot!) It was amazing to watch John, our pro photographer and his assistant Keny work through all the outdoor conditions, from warm and sunny to full-on 60mph winds at 12,000 feet on a snowy ridge. They were able to produce amazing work the entire week. Thanks to the entire crew for an amazing, fun and professional experience. We can’t wait to use John’s photos in Kahtoola’s marketing materials and website for 2012. If you’re in the market for snowshoes or approach crampons or Microspikes, be sure to check out Kahtoola and their super high quality products. Be sure to check out John Burcham‘s photography as well. If you have a product you’d like Dayzign to organize a photoshoot for, contact [email protected] or (970)...

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Warm up potential clients with your website

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Warm up potential clients with your website

An inviting site for Arizona Physical Therapy group CoreBalance For many personal, service based businesses such as health care – the question that’s often asked is: what makes a client choose to work with you over someone else? Answer: They have to feel comfortable with you, personally. How do you instill this trust in a potential client before a personal contact is made? For CoreBalance’s practice, the goal was to create the feeling of warmth and personal service through the new website design. Because today’s sophisticated market uses your website as a way to decide if they feel comfortable working with you,  CoreBalance made their website update a priority. Here are a few things Dayzign and CoreBalance used to create a effective website and marketing tool: We wanted to give potential patients a sense of what it feels like to be at the practice. So we designed a trustworthy, professional look and feel. Dayzign used CoreBalance’s website to strengthen their branding further by featuring their logo, company colors and graphic elements into a warm, inviting site. We also created a “header graphic” at the top of each page that reflects CoreBalance’s clients. The visual brand includes: A professionally designed brand and graphics Inviting, high-quality photos A user-friendly site organization We backed up the design with substantial content. Dayzign built a blog into CoreBalance’s site where they published researched articles and physical therapy advice that address the concerns of their clientele. The site includes: Professional quality writing Informative writing, oriented toward what the VIEWER is looking for Showing their credentials and future testimonials Lead every viewer to your site goal. Dayzign built the phone number and “Call to Action” at the top of each page, and additionally at the bottom of each page. A “Join our Mailing List” form was placed on every page as well, encouraging folks to share their email address for marketing purposes. To use your website as a effective marketing tool, be sure to include: A clear “Call to Action” to make a sale, educate or get a phone call, depending on what your site goal is Have a “Join Our Mailing List” form to collect emails for marketing Include your contact information in an obvious location There are so many features that can be included in your website, depending on your goals, your market and your brand. Dayzign additionally incorporated media pages with CoreBalance videos and podcasts, along with social networking logos and twitter feed. Through all of these interactive elements, CoreBalance can easily keep their site current, and develop their community following online by providing great content to their viewers. Of the new website, Owner Amy Flory says,”Kellie has that amazing ability to translate your esoteric ideas into something better than you imagined. She was a dream to work with during the design process, very patient and  informative.  She is uniquely capable of making you feel quite smart while firmly guiding you in the right direction! We are very pleased with the end result and will definitely seek her services in the future!” Thanks Amy, we loved working with you too! Visit the new CoreBalance website for great information on physical therapy. For recommendations on your site, contact Dayzign Graphics for  today: (970) 626-4437 or [email protected]

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Community development KEY for Mountain Trip

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Community development KEY for Mountain Trip

Mountain Trip – Big mountains, big excitement, big fun. And now, a big new website! Mountain Trip is growing fast! This year they were ready to update their website design, and create a more sophisticated website tool that functions as a client management system. They also wanted to capture their “family” style business environment within their online community. Here’s how we did it: Dayzign updated the website design and added MANY new features, including these: Stellar photos and slide shows (Thanks to all our photographers!) A Home page slide show that doubles as a marketing tool by highlighting key trips and directing viewers straight to these pages Online community development features: Mountain Trip’s a family. We created media pages with videos, and incorporated their podcasts and social networking links throughout the site and blog, so fans can keep up on this adventure community. More planned for the future – stay tuned on this one! Of course it’s the details that make a site, so we added lots of classy design touches along the way Simultaneously we developed a database behind the scenes that is two sided: Clients can sign up for a trip online and their application goes directly into the database Mountain Trip staff can access the database from an Administrative side and enter client data, do searches and export mailing lists for marketing purposes – more development to come! Content is King Content is king in the web world, so Mountain Trip owners Todd and Bill put LOTS of personal touches in their writing. They’re also big on Giving Back, and the website features the charities they support, including climbing trips organized exclusively for fundraising Dayzign imported MT’s “Trip Reports” blogs from various expeditions, where families can follow their loved ones on their expeditions.  MT guides now update their trips, FROM THE FIELD, all into one website platform. So families have the latest news at their fingertips. Finally, because the site is built on a WordPress platform, it’s easy for Mountain Trip to update, including adding photos to slide shows, creating new content, adding videos, and even adding Trip Reports remotely from Mt. Everest! Hats off to Mountain Trip – they walk the walk and are a true role model for a business that does GOOD things. Visit their site for your next...

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Serious web tips for playful businesses…

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Serious web tips for playful businesses…

“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky Here are some website tips and inspirations that have come across our desk this year. Blogging Tips: Be dynamic: No one likes a static site, and a quick and easy way to make sure you don’t have a static site is to add a blog to it. A blog is a superb way to keep your site content fresh. You can use it as a News column, Events column, Tips, and  much more! Before writing a new blog post, write down the main thing you want your blog to accomplish. Think about this each time you write a post. Add a photo to your blog post – It’s more likely to be read. Add Share buttons – Give folks a chance to share your blog post with one easy click to their facebook, twitter or preferred social network. Break up big chunks of text. Blog readers skim. Make sure your posts and pages are easy to digest. Comment on your favorite 5 blogs. This brings traffic back to your blog when folks click on your name to see who you are. It also develops your blogging community. Website Tips: Understand your viewers: Make sure you have Google Analytics built into your site and get to know your stats. If you aren’t sure how to read your site analytics, ask Dayzign to help you. Google Analytics shows you where your web traffic is coming from – be it search engines, referral sites or direct traffic. AND it shows you which pages folks are going to, how long they stay, where on the globe they’re from and more. Put your marketing money in a researched direction by getting to know your site analytics. Social Networking Tips: Branding has reached social networking. Now you can customize a Facebook Welcome page. You can also setup your own backgrounds on your Youtube Channel. Barack Obama did it. Chipotle did it. It’s cool and here’s how: How to customize your business Facebook page with a Welcome page: http://thesocialskinny.com/how-to-create-a-facebook-welcome-page-and-get-more-fans/ How to customize your Youtube Channel: http://www.squidoo.com/how_to_customize_your_YouTube_channel#module11166617 And Finally, Some Inspiration from Steve Jobs: “Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on … – Steve Jobs, 2005 Stanford Commencement Speech Here’s to you finding great inspiration in your work this fall and winter … don’t settle. To discover how to implement any of these tips into your site, contact Dayzign...

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Ouray Ice Park – A Community Team Player

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Ouray Ice Park – A Community Team Player

If it seems like Dayzign is talking a lot about “Community” lately, you’re right. That’s because the one great thing to come out of tough economic times is a closer-knit business community.  In our southwestern Colorado mountains, it’s never been so apparent that helping your neighboring business is helping yourself. That’s the philosophy the Ouray Ice Park took on with their new website design. “We’re selling Ouray, not just the Park”, one Board Member pointed out during an initial conceptual meeting. In other words – to sell Ouray brings in visitors, to bring in visitors, sells the Ice Park. Happily, this is a trend I am consistently seeing with clients. The site design is – of course – a gorgeous new site design with the usual WordPress website benefits: Inspiring slide shows Organized blog feeds Current weather feeds Maps Online store and MORE!… But it’s not just a pretty picture. As you walk through the beautiful photographs (Thanks to our generous Photographers!), you’ll find yourself appreciating Ouray itself, not just the Park. Photos of the backdrop, the San Juan Mountains, and photos of the town and local Hot Springs, along with Ice Climbers on steep blue falls, sell the complete picture. You Scratch My Back … Never has the “You scratch my back/I’ll scratch yours” philosophy been more perfect. I’m finding local Ouray businesses and organizations to be more community minded than ever. For example, on the Ouray Ice Park site, Travel Planner and Friends pages take viewers through the logistics of planning their Ouray Vacation. Thus selling local restaurants, hotels and activities along with The Park. Says Ice Park Board Member Mike McLeod of the project, “We were already well acquainted with Dayzign Graphics by reputation.  In the visually-driven web world, Kellie’s awesome work speaks for itself.  We especially appreciate the fact that Kellie was so quickly able to capture the essence of our message in designing a web presence and promotional materials that tell our story.  Kellie worked as part of our team, but also played the important part of project manager by keeping us focused and on track. The result was a well run project with a fantastic final product.” What was missing from the last economic boom? We all love profit, let’s face it. But I’m a big fan of the localized, and even state and regional-wide teamwork I’m seeing come out of tougher times. Here’s to a greater Community profit in the future! For your next winter vacation in paradise, check out Ouray and the Ice Park Website! To discuss redesigning your website contact Dayzign Graphics for a complementary...

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A Website for Phoebe Sophocles Custom Textiles

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A Website for Phoebe Sophocles Custom Textiles

Hand sewn textiles with vibrant fabrics from around the world. One of the challenges of web design is to make a site more than 2 dimensional … so when Dayzign had the opportunity to create a website for custom textiles as colorful and brilliant as Phoebe Sophocles’ – how could we resist? Our design process began with a visit to Phoebe’s home on a local mesa to get a feel for her style. This alone was a treat for the senses – to see the layout, materials and textures used to build her amazing home. Never mind the homemade bread and soup she offered for lunch! Phoebe’s work was taking off and she was ready to have an online presence. She wanted to be able to update the site herself, and most of all, to capture her fabrics, colors and products in the website design. Which, of course, is what we do best here at Dayzign. We used close-up photos of Phoebe’s fabrics as design elements in the site to give the viewer a sense for how it would feel to be up close and personal with one of Phoebe’s pieces. Background fabric helps the site to stand out from the page and have depth. A color palette was created based on these design elements, and a logo incorporated. Slide shows of scarves, table runners, pillows, door hangings and custom textiles give viewers a sense of the breadth of her work. And of course, the site is full of the brilliant colors of the fabrics themselves. Dayzign set this site up as a custom wordpress website, so Phoebe can post her pieces as soon as they are created and they’re automatically highlighted on the Home page with a link to her built in blog. All at this lovely lady’s fingertips! If you’re looking for a custom pillow or door hanging to set the style of your favorite room, we recommend you take a look at Phoebe’s custom textiles on her new website: http://www.phoebesophoclestextiles.com/. The right piece can really make a...

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