For many personal, service based businesses such as health care – the question that’s often asked is: what makes a client choose to work with you over someone else? Answer: They have to feel comfortable with you, personally.
How do you instill this trust in a potential client before a personal contact is made?
For CoreBalance’s practice, the goal was to create the feeling of warmth and personal service through the new website design. Because today’s sophisticated market uses your website as a way to decide if they feel comfortable working with you, CoreBalance made their website update a priority.
Here are a few things Dayzign and CoreBalance used to create a effective website and marketing tool:
We wanted to give potential patients a sense of what it feels like to be at the practice. So we designed a trustworthy, professional look and feel. Dayzign used CoreBalance’s website to strengthen their branding further by featuring their logo, company colors and graphic elements into a warm, inviting site. We also created a “header graphic” at the top of each page that reflects CoreBalance’s clients. The visual brand includes:
- A professionally designed brand and graphics
- Inviting, high-quality photos
- A user-friendly site organization
We backed up the design with substantial content. Dayzign built a blog into CoreBalance’s site where they published researched articles and physical therapy advice that address the concerns of their clientele. The site includes:
- Professional quality writing
- Informative writing, oriented toward what the VIEWER is looking for
- Showing their credentials and future testimonials
Lead every viewer to your site goal. Dayzign built the phone number and “Call to Action” at the top of each page, and additionally at the bottom of each page. A “Join our Mailing List” form was placed on every page as well, encouraging folks to share their email address for marketing purposes. To use your website as a effective marketing tool, be sure to include:
- A clear “Call to Action” to make a sale, educate or get a phone call, depending on what your site goal is
- Have a “Join Our Mailing List” form to collect emails for marketing
- Include your contact information in an obvious location
There are so many features that can be included in your website, depending on your goals, your market and your brand.
Dayzign additionally incorporated media pages with CoreBalance videos and podcasts, along with social networking logos and twitter feed. Through all of these interactive elements, CoreBalance can easily keep their site current, and develop their community following online by providing great content to their viewers.
Of the new website, Owner Amy Flory says,”Kellie has that amazing ability to translate your esoteric ideas into something better than you imagined. She was a dream to work with during the design process, very patient and informative. She is uniquely capable of making you feel quite smart while firmly guiding you in the right direction! We are very pleased with the end result and will definitely seek her services in the future!”
Thanks Amy, we loved working with you too! Visit the new CoreBalance website for great information on physical therapy.
For recommendations on your site, contact Dayzign Graphics for today: (970) 626-4437 or firstname.lastname@example.org .